Rolls-Royce has delivered a bespoke Cullinan finished in Braman Pink to its Miami dealership, creating a model tailored specifically to the city’s bold visual character. The color is available exclusively through Rolls-Royce Miami, part of Braman Motors.

Braman Pink marks the first custom color developed by Rolls-Royce for a dealership. The finish can be specified for exterior paint, leather upholstery, trim and other interior accents, although the first Cullinan delivered to Miami uses the shade most extensively inside the cabin.

A pink-focused interior

On the exterior, Braman Pink is used more selectively, appearing in coach lines that run along the Cullinan’s body. Inside, the pastel pink treatment covers the seats, sections of the dashboard, the center console, transmission tunnel and door cards.

The cabin also combines the pink upholstery and trim with wood accents and metal details. The latter include the air vents and speaker grilles, adding contrast to the otherwise highly coordinated interior.

Rolls-Royce Miami Chief Operating Officer Alex Shack said the dealership wanted to create a finish not already found in the Rolls-Royce palette while reflecting Miami and the preferences of its clients. He also described the first vehicles’ arrival as evidence of the possibilities available when a dealership becomes actively involved in the brand’s Bespoke process.

Pricing remains undisclosed

Rolls-Royce has not disclosed how much buyers should expect to pay for a Braman Pink Cullinan. The vehicle is positioned as an exclusive offering available through the Miami dealership, but its pricing has not been announced.

The project arrives as Rolls-Royce continues to emphasize extensive personalization. In 2023, the brand said every new vehicle it sold included at least one Bespoke feature. Rolls-Royce has also pursued highly limited coachbuilt models, including the Nightingale, which was unveiled earlier this year and is expected to be limited to 100 units, with pricing anticipated to begin at $9.5 million per vehicle.