BMW has faced a wave of criticism after posting an image that contrasted the front end of the 2027 BMW X5 with a de-badged 1991 Toyota Corolla. The social media post described the Toyota’s design as “boring,” but many commenters instead defended the older Japanese sedan while criticizing BMW’s approach.

The first image appears to be AI-generated and depicts a seventh-generation Toyota Corolla E100, a model produced from 1991 through 1997. It shows the sedan with halogen headlights, unpainted plastic elements around the bumper and grille, and plastic-look mirror caps. The Toyota badge has been removed, while the front-bumper indicators also appear to have been digitally erased.

BMW’s X5 comparison

The second image presents the front of the all-new BMW X5 G65 fitted with the M Sport package. Its design includes the prominent bumper intakes associated with that specification and is presented as an example of BMW’s newer styling direction.

BMW accompanied the post with the message: “We don’t just design cars. We give them character. Unmistakably BMW. Made Different. To Feel Different.” The comparison appeared intended to highlight the contrast between the X5 and the restrained styling of the older Corolla.

Instead, the response largely favored the Toyota. Commenters praised the Corolla’s straightforward appearance, with one describing it as “classic” rather than boring. Others pointed to the model’s perceived durability and unpretentious design, while some suggested that the labels in the post should have been reversed.

Criticism of the Neue Klasse design

Several responses also targeted the X5’s styling and BMW’s Neue Klasse design language. Some commenters accused the automaker of using controversy to generate engagement, while others joked that the post might be removed.

BMW still received support from some loyal followers, although those comments often highlighted older enthusiast favorites such as the E30 and E39. In one exchange, BMW thanked a commenter who said the brand builds cars that fans would want to test-drive and own. BMW replied that significant work goes into making a vehicle feel like a BMW.

Whether the post was intended as playful brand banter or an attempt to attract attention, the comparison produced a strongly negative reaction from much of the audience. The response centered on support for the classic Corolla and criticism of the X5’s styling rather than the design contrast BMW attempted to create.