NASCAR’s Truck Series is headed for a new era in 2027, with FedEx Freight set to become the championship’s title sponsor in what is being described as a long-term agreement. When the deal takes effect, the series will be renamed the NASCAR FedEx Freight Truck Series, ending Craftsman’s recent return to the top billing.

The sponsorship change is significant because the Truck Series has long been one of NASCAR’s most commercially fluid national divisions. Unlike the Cup Series, whose identity has remained more stable through the years, the trucks have cycled through several title partners as the sanctioning body has worked to keep the series commercially viable while maintaining a distinct place in stock car racing’s ladder system.

Another chapter in a sponsor-heavy series history

The Truck Series launched in 1995 with Craftsman as its founding title sponsor, and the tool brand remained attached to the series through the 2008 season. That initial run helped establish the trucks as a credible national championship rather than a niche support category, giving the series a consistent identity through its formative years.

After Craftsman’s departure, the title sponsorship shifted to Camping World beginning in 2009, and the series later carried the Gander Outdoors name as NASCAR continued to cycle through naming partners tied to the same broader corporate family. These changes reflected a pattern that has defined the series for more than two decades: the name on the trophy may change, but the truck championship has remained a stable part of NASCAR’s national schedule.

Craftsman eventually returned to the top sponsorship role, but that arrangement will now give way to FedEx Freight starting in 2027. The new agreement signals another reset for a series that has often been shaped as much by its commercial structure as by its competition on track.

Why the FedEx Freight deal matters

FedEx Freight brings a name that carries immediate recognition in the logistics and transportation space, which fits naturally with a series built around pickup trucks and hauling-oriented branding. NASCAR has long leaned on commercial partners that make sense within the culture of the sport, and the truck championship is especially well suited to that model.

While the source announcement does not spell out the financial terms or broader activation plan, the use of the phrase long-term deal suggests NASCAR is aiming for a more durable title partnership rather than another short-term naming arrangement. Stability matters in sponsorship, particularly for a series that has seen multiple title sponsors since the early 2000s.

That continuity can help in several ways. It gives teams, broadcasters, and fans a clearer identity to rally around, and it gives the sponsor time to build recognition beyond simple logo placement. For a championship that often serves as a developmental proving ground for drivers, teams, and crew members, a consistent title sponsor can also strengthen the series’ overall profile.

The role of the Truck Series in NASCAR’s ladder

The Truck Series occupies a distinct place in NASCAR’s national structure. It sits beneath the Xfinity Series and the Cup Series, but it has never functioned purely as a junior category. The trucks have produced race winners and future stars, and they remain a place where veterans, rising prospects, and independent teams can all compete on the same stage.

Because of that mix, the championship’s branding carries more weight than a typical support series. The title sponsor becomes part of the series’ public identity, appearing in race coverage, standings, promotional material, and historical references. When the name changes, it changes how the series is discussed and remembered.

FedEx Freight’s arrival also continues a long-running trend in NASCAR of aligning major series with corporate partners that have clear operational relevance. In the case of the truck division, that connection is especially direct. The series name itself has always been inseparable from the sponsor attached to it, and that will remain true when the FedEx Freight era begins.

What comes next

The changeover won’t take place immediately, but the announcement gives NASCAR and its teams a clear runway toward the 2027 season. Until then, the Truck Series will continue under its current title sponsorship arrangement before adopting the new FedEx Freight branding.

For longtime NASCAR followers, the news is another reminder that the Truck Series has been one of the sport’s most adaptable properties. The competition on the track remains the same, but the commercial identity surrounding it has evolved repeatedly since 1995. Starting in 2027, that identity will be built around FedEx Freight, adding another recognizable name to the series’ history.